We’re about to create a life that feels like a vacation every. damn. day.
I see you. You’ve been stuck in that 9 to 5 hamster wheel, checking the clock, counting down the minutes until your lunch break, only to do it all over again the next day. You’re tired of the office drama, morning commutes, and pointless meetings.
Deep down, you know your soul was made for more.
You were made to live a passport-stamping, overpriced coffees, financial freedom life.
But that’s too good to be true, right???
This is your invitation to finally become the kind of woman who backs herself.
Who works from her laptop after she finishes her 11 a.m. pilates class and earns BIG BUCKS on her own terms.
Who stops waiting for “one day” and makes it day one.
Not everyone wants to be a coach.
Not everyone wants to be a UGC creator.
Not everyone wants to build a personal brand or show their face on TikTok just to make a dollar.
I know I didn’t.
Before launching my VA business, I was a talent agent... Overworked, underpaid, and constantly questioning if this was really what I went to college for.
I was stuck in a cycle of burnout and dread, clocking in just to count the hours until I could leave.
I didn’t want to be “the face” of a brand. I just wanted freedom. Flexibility. Good money. Fulfilling work. And most importantly, I wanted to work with people I actually cared about.
Just three weeks after launching my VA business, I was completely booked out. And these weren’t just any clients, they were powerful female and Latino entrepreneurs on a mission. Women creating impact. Small business owners I genuinely admire.
Because that’s the magic of becoming a Virtual Assistant. It’s not just about building a business for you, it’s about being part of a revolution.
Imagine this...
You’re working on projects that actually light you up.
You’re not pushing someone else’s bottom line... you’re helping your dream client build something that truly matters and makes a difference.
I helped one of my clients launch a program that served hundreds of women in her community, and it felt like I was giving back to my own, too. It wasn’t just “a task” on my to-do list; it was a mission I believed in. And I was getting paid more money than I had ever made to do it.
And the best part?
Not tomorrow when you finally finish that life coaching certification.
Not next year when you get the degree people said you needed.
Not after you've gone viral or figured out how to be “influential enough.”
You can start offering services right now, using skills you already have, and make really good money while doing it from anywhere in the world.
So if you’ve been looking for a career that aligns with your values and your lifestyle goals…
Sofia was just like you, dreaming of a life she could truly call her own.
Sofi realized DUET Academy was the investment she needed to transform her future. She saw the endless potential in what was offered, and with my mentorship and support, she took the leap.
Sofia didn’t just go through DUET Academy; she took charge and crushed it.
She completed every module, knocked out all the DUETwork assignments, and was always the first to pitch herself for client opportunities I shared within our community, putting herself out there boldly and confidently.
One month after investing in DUET Academy, Sofia closed three dream clients.
Just like me, she now travels to the destinations she once dreamed of, works from anywhere, and sips lattes while embracing the freedom-filled life that she created.
Sofia’s story proves that with the right mindset, the right mentor, and the right action plan, this reality is possible.
DUET Academy is here to give you the roadmap to success, and I’m here to support you every step of the way.
Not everyone learns the same way…
DUET Academy is divided into 3 different tiers so you can get the support YOU need for YOUR JOURNEY.
I’m here to make sure you have everything you need to succeed and become a booked-out virtual assistant.
💫 Lifetime access to the DUET Academy Course (all the resources inside of it AND any bonus classes added in the future so you keep growing your business even after you’ve launched).
💸 7 Transformational Modules covering every single thing you need to know to launch and grow your Virtual Assistant business. We’re talking service selection, business setup, taxes, marketing, mindset shifts, and landing those dream clients. If you follow the lessons step by step, I guarantee YOU WILL HAVE A SUCCESSFUL VA BUSINESS.
💸 Actionable Homework & Exercises to make sure you don’t just learn but you take action and see real results.
💸 Resource Library loaded with templates, cheat sheets, and tools you need to simplify your business and get started NOW. You don’t have to figure out how to do it all on your own because you have everything you need here.
💸 My Exact Strategy to Become Booked Out. Learn the proven methods and pitching techniques I used to become a fully booked virtual assistant in just 3 weeks! You'll have everything you need to start working with clients within 30 days of enrolling in DUET Academy.
💸 BONUS Instagram Marketing Module so you can show up online with confidence and create scroll-stopping content to promote your VA biz. The fear of being cringe will evaporate after watching this class.
💸 BONUS Intro to QuickBooks Class: A step-by-step walkthrough on how to use QuickBooks to manage your finances like a pro, so you can spend less time stressing about money, and more time focusing on making bank.
💫 Everything included in Boarding Pass tier PLUS…
💫 One coaching call per month for two months to check in and be held accountable of your progress. You will get to ask questions, but most importantly, you will be able to share the thoughts you are having… whether it is limiting beliefs, fears, or roadblocks, you will get the tools you need to keep going and have a support system along the way.
💫 Lifetime Access to the DUET Academy Alumni Slack channel. Not sure if your updated portfolio slays? Send it to the channel for feedback. Wondering how to respond to a nightmare client? Send it to the channel to share experiences with the other VAs. Looking for new clients? Client opportunities are sent all the time in the channel. By being part of the Alumni channel, you get to stay connected, network, and celebrate your wins with like-minded solopreneurs.
💫 Everything included in the Boarding Pass and Frequent Flyer Club tiers PLUS…
💫 Unlimited access to me on Telegram for two months. Debating on your pricing? Send me the numbers and packages you come up with, and I’ll give you my expert opinion. Wondering how to answer a client message? Send me the screenshot, and I’ll send you a voicememo telling you word by word how you should respond. Some coaches do not hand-hold… but me? I am the mentor I wish I had when I started, and the one you KNOW you need.
💫 One individual 60-minute call per month for two months. We will check in and go deep into your mindset and review the DUETwork progress needed in order to become a booked-out virtual assistant. Your dream client replied to your pitch? I’ll prep you to KNOCK OUT the discovery call and close them on the spot.
"The tools Alex gave me inside the DUET Academy course were SO good they helped me land two discovery calls in 2 weeks!
I feel very happy about it!"
Here's why I'm the mentor you've been desperately needing...
Not too long ago, I was right where you are now: exhausted, overworked, and feeling completely trapped in a job that felt like it was sucking the life out of me like a dementor.
So I get it babe, I really do.
I remember sitting in traffic, feeling numb after a long day of pointless meetings, back-and-forth emails, and fake office interactions, wondering…
“can I really live the rest of my life this way?”.
I was desperate for more. More freedom, more flexibility, and honestly, more happiness.
I wanted to be able to spend my time the way I wanted. To have slow mornings, to travel, to work on projects I loved, and, yes, to make 6 figures while doing it.
But it felt like such a far-off dream. How could someone like me, an immigrant with no connections, really break free from the corporate hamster wheel? Did I have the guts to leave the American dream my parents had sacrificed so much to give me behind?
But one day, I hit my breaking point. My boss insulted me in front of my peers, and that was it. It finally hit me that I was giving my ONE precious life away to someone who didn’t even respect me… Here I was making another white man rich.
With no f*cks left to give, I decided to take a leap of faith, bet on myself, and go ALL IN on building a virtual assistant business.
Was it scary? Oh my gosh, yes. But every successful move starts with a scary leap, right? Every success story begins with a risk…with taking a chance on yourself…with doing the scary thing and trusting in yourself.
And you know what? It worked. Not overnight, not without hustle, not without fear, and definitely not without tears. But it worked.
I slowly started landing dream clients, building a thriving business, and designing a life that made me feel alive.
I’m talking about planning my dream 3-month trip to Europe, attending every music festival I wanted without wondering how I would afford it, being fully present with my loved ones for birthdays, holidays, and life milestones, and working from wherever the heck I wanted.
Now, I’m here, with DUET Academy, because I want that for you too. I want you to feel the excitement of getting in the driver’s seat and taking back control of your life. The thrill of knowing that freedom is not just a dream, but a reality that you can create.
I’m here to guide you, cheer you on, and to show you exactly how to make it happen. If I can do it, so can you.
You ready to stop dreaming and start doing?? Because, girl, your dream life is boarding.
FAQ section
Here’s the thing: I didn’t wake up one day and just have this business figured out. I went through all the trial and error, learned the not so fun lessons, and now I’m giving you the exact roadmap so you don’t have to make the same mistakes that I did.
So how do we structure all of this so you are set up for success?
Actually being able to live your dream life starts with the belief that it is possible for you. The harsh reality is, you can’t manifest a six-figure biz with a scarcity mindset, period.
In this module, we’re going deep. We’ll work on leveling up your self-belief, conquering your discipline habits, and building the confidence to claim those $10K months like the boss that you are. Because a healthy mindset and achievable goals are your secret weapon.
What You Get:
✨ Clear understanding of the entrepreneurial mindset shift needed for success so that you start claiming your power and show up as the financially-free babe you know you are meant to become.
✨ Techniques for cultivating self-love and positive self-talk, CRUCIAL for building a thriving business. If you don't love & believe in yourself, how do you expect your clients to rave about you?
✨ Strategies to tap into your spiritual beliefs or higher power for support and guidance during challenging times because those times will come, but you'll have the tools to keep swimming.
Not sure what kind of VA you want to be? That's totally normal, and I'll help you figure it out!
In this lesson, I'll walk through ALL of the different services you can offer (the sky is really the limit), use my own abundance calculator to set your rates (you'll be able to determine exactly how many clients you need to be booked out [hint: it might be less than you think]), and you’ll walk away with a clear understanding of how to market yourself and make that money hunny. Spoiler alert: you don’t have to undercharge and undervalue yourself just to land clients.
What You Get:
✨ Clarity on the types of services you'll specialize in, tailored to your strengths and interests, so that you are OBSESSED with the VA business you are building and motivated to sign clients ASAP.
✨ Insight into pricing strategies based on your experience level, complexity of tasks, and market demand. Under or overcharging can hurt your chances of becoming booked out (you can be overworking yourself with too many clients or be scrambling for clients because no one is scheduling a discovery call after seeing your portfolio). With the help of the abundance calculator, you won't have to guess if you're charging the right amount; you'll know.
✨ Knowledge on packaging your services effectively, with options like hourly, project-based, or retainer agreements, because the needs of your clients will be different and the way you do business is too.
Feeling overwhelmed by all the legal work? I was, too.
I'll break down the boring but necessary stuff for setting up your online business. Like registering your business with the State, getting an EIN and business bank account, drafting client contracts, and getting your invoices paid.
I promise you'll stop being overwhelmed with what you need to do first because I give you straightforward steps so you can make your business official and get paid.
What You Get:
✨ Clarity on the legal status of an independent contractor and how it applies to your VA business to be in good standing with the laws of your State.
✨ Understanding of various business entities (sole proprietorship, LLC, S-Corp) and their implications on taxation and liability so you can choose the best option for YOU and your family (spouse and/or dependents if you have any).
✨ Step-by-step guidance on obtaining an EIN number and setting up a dedicated business bank account. TRUST ME, you need to keep your personal and business money separate. I'll show you how.
The class everyone itches to get to because this is where the fun begins!
I'll help you create a brand that screams “I'm the perfect VA for you” and a portfolio that has dream clients sliding into your DMs asking "When can you start?"
Marketing isn’t hard when you have a strategy, and I’m giving you mine.
What You Get:
✨ A defined and distinctive personal brand that sets you apart in the market. No more comparing yourself to other VAs because your uniqueness and authenticity are enough.
✨ Fillable portfolio template that showcases your skills and expertise so that you're not having to figure out what to add. Pricing or no pricing? Packages or hourly rate? Testimonials? ALL the answers are inside the template.
✨ Clarity on essential marketing materials to promote your business because most of the time, you just need ONE channel.
Taxes sound scary, I get it. But I’ll make it easy. From tracking income to filing quarterly taxes, we’ll cover everything so you can be a responsible boss without the headaches.
I’ve also included a QuickBooks intro bonus class to make your profit & loss super seamless for you.
What You Get:
✨ Knowledge of self-employment taxes, including quarterly payments, and how to navigate tax responsibilities as a self-employed individual. Yes, your taxes will change now that you are self-employed, but once you are clear on what you need to be doing, it won't be overwhelming.
✨ Understanding of profit and loss bookkeeping, enabling you to track your business's financial health so that you can have available cash flow if you are ever in a transition period where you aren't working with any clients.
✨ Basic introduction to QuickBooks, a valuable tool for streamlined financial management to keep your business numbers organized and increase your skills with potential clients.
This is where you go from “I have a VA biz” to “I’m booked out.”
I’m handing over the exact pitch strategy that got me fully booked out in 3 weeks, PLUS everything you need to be 100% client-ready. You won't just send a pitch and hope for the best... You will learn how to find and research clients, and nail the discovery call to close them on the spot (my strategy has a 90% success rate!).
What You Get:
✨ Techniques for effective client outreach, including social media strategies, so that you stop wondering "how do I get clients?" and get to signing them.
✨ Tools and templates for conducting discovery calls and drafting client agreements so you can stop wondering how to handle objections and close the client.
✨ Insights on client management, including onboarding, setting communication protocols, and addressing contract-related issues to set healthy boundaries with your clients.
You did it! You are a Virtual Assistant! Now what?
This final module covers onboarding, success tools like how to stay on top of your time management, and even saying goodbye to nightmare clients. Because being a VA is more than just doing the work, it’s about running a sustainable business that will work FOR YOU until you want to retire.
What You Get:
✨ A structured approach to client onboarding, ensuring clear communication and expectations from the start, so that you set yourself up for success from the get-go, and you have your clients raving about how organized and professional you are.
✨ Tools and templates for effective time management and task prioritization. You won't build a sustainable business by working until 2 am every night because you procrastinated on client work.
✨ Strategies for handling client transitions, including off-boarding and maintaining professionalism throughout the process, because you want to maintain a good reputation. You never know who knows who and where your next client is coming from.
Learn how to create eye-catching content, edit videos, and build a strategy that attracts dream clients.
You'll learn how to:
✨ Set up a profile that converts with clear messaging, magnetic bios, and strategic highlights so that dream clients immediately know who you help, what you offer, and how to work with you (no more confusion = more DMs).
✨ Plan your content like a pro with a 30-day content calendar template + batching system so that you're never scrambling to post or stuck in content paralysis, and instead showing up consistently and confidently.
✨ Show up on video with confidence using storytelling and b-roll techniques so that your audience connects with the real you, builds trust, and sees the unique value you bring to their business.
✨ Edit content quickly with beginner-friendly tools like CapCut and Instagram App Editor so that you stop wasting hours trying to make things “perfect” and actually get your message out there in an impactful, polished way.
✨ Design scroll-worthy graphics that promote your services so that your offers stand out and you attract clients who are ready to book you, not just watch you.
✨ Review your analytics and adjust your strategy so that you're not just posting and praying but using real data to double down on what works, refine your messaging, and grow with intention.
Inside DUET Academy, you won't just get a step-by-step on how to launch a VA business. You'll also learn tools to optimize your skillset and charge more for your services.
Learn how to create eye-catching content, edit videos, and build a strategy that attracts dream clients.
Bonus lessons (so far) include:
🤎 Mastering SOPs so that you can PROOF to your clients you stand on business and you are an organized queen.
🤎 How to find clients on Instagram because yes, there is a science to it. with a 30-day content calendar template + batching system so that you're never scrambling to post or stuck in content paralysis, and instead showing up consistently and confidently.
🤎 Honeybook 101 so that you learn the basics of the best CRM platform out there. Whether it's for your clients' businesses or your own, you'll learn how to send packages, invoices, contracts, and automate emails all in one place.
MORE BONUS LESSONS COMING SOON!
You open your telegram and see a notification from me. You were stressing about your portfolio and pricing, but once you read my message, you FINALLY exhale. I highlighted every detail you nailed, gave you the exact tweaks to make it shine, and sent a voice memo walking you through how to stand out in a sea of competitors.
You log into our monthly Zoom call & I ask how you’ve really been feeling. You share that your confidence is shaky…you’re doubting if you’re good enough, wondering if this dream is actually going to work out. Together, we unpack those thoughts, figure out where they’re coming from, and reframe them so they no longer hold you back. We dive deep into your mindset, then map out a clear plan to move forward.
By the time we wrap up, you don’t just feel lighter because you were heard and understood. Now, you are focused, confident, and ready to take action.
Later that week, you’re about to pitch a dream client. But your brain is racing with thoughts… “What if I mess this up? What if I write the wrong thing? What if they don’t even respond?” But instead of spiraling, you drop your draft in our chat. Within minutes, you hear my voice in your ear telling you exactly how to phrase it, what to highlight, and how to position yourself as the no-brainer choice.
Suddenly, hitting “send” feels exciting, not terrifying. You’re not overanalyzing every word, you’re not doubting your worth. You’re confident. Confident that your pitch is going to stand out. Confident that they will reply. Confident that a discovery call is getting booked.
“A discovery call has been scheduled” notification pops up on your phone & you’re not shocked because you knew this was coming all along. For two seconds, you’re jumping up and down with joy… then reality hits: OH SHIT. The thought of having a discovery has your heart racing and hands shaking. But then you remember, you can practice with me. You send me a message, and we get on my calendar the very next day. During our call, I step into the client’s shoes, throwing objections, hesitations, and tricky questions at you. We practice every “what if” scenario.
You have the real call. And you? You’re unshakable. You don’t stumble when they ask about pricing, request a discount, or hesitate to sign the contract. Every word you speak oozes confidence. You stand your ground, show your value, and walk away knowing you nailed it & OFFICIALLY HAVE A NEW DREAM CLIENT!!
You’re six months into your new life as your own boss, and suddenly, you think you’ve stumbled onto a nightmare client. Your red-flag alarm is going off, but you’re not sure if it’s real… or what to do next. But you don’t stress because you have lifetime access to the DUET Academy Slack channel. You type out a quick message, and almost instantly, other VAs who’ve been in your shoes respond with advice, guidance, and reassurance. IMMEDIATELY, you feel supported, confident, and have all of the information to handle it like a pro.
Every time you log into the Slack community, the channels are filled with wins, empowerment, content ideas, and even job opportunities that help you land new clients. Every notification reminds you that you’re not alone, and that you’ve found a community that actually gets it.
THIS is what it looks like to be inside DUET Academy’s First Class Lounge 🛩️👯♀️💰
This space is for the women who want to make bank (and we’re talking $5K+/month kind of bank) without resorting to selling feet pics or picking up expensive side hustles that barely pay the bills.
It’s for the fed-up corporate girlies who have nightmares about pointless meetings and office drama. The women who are ready to trade the cubicles and endless Team’s meetings for beach chairs and cozy couch work days, filled with projects that light you up.
It’s for the moms who want to be there for every school drop-off, every soccer game, and every bedtime story, without feeling the guilt of leaving their babies with someone else just to clock in for a job they hate.
It’s for the adventure-seekers who want to book spontaneous trips to Japan, sip espressos in Italy, and have the freedom to take a random Tuesday off just because. No begging for PTO, no stressing about if you can afford it. Just living.
It’s for the ambitious souls who dream of collaborating with people they genuinely admire, and doing work that actually matters, helps people and makes a difference.
And it’s for the bold, unapologetic women who are tired of playing small, tired of being told to “stay in line,” and are ready to build the life they can’t stop thinking about.
"Talking through my roadblocks, fears, and hopes with Alex was incredibly inspiring and I’m honestly feeling more motivated than I have in a while. Her advice was so insightful and her openness to sharing her journey as a VA made me feel so supported, and like this crazy dream of mine is a little less crazy, and 100% can be my reality.
AND being part of her network quite literally got me a client!"
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✔️ You’re ready to break free from the 9 to 5 grind and follow a proven roadmap to building a profitable virtual assistant business.
✔️ You’re eager to invest in yourself through a program that gives you all the tools, resources, and mentorship needed to start making serious bank.
✔️ You’re driven and ready to trade in your daily commute or soul-sucking job for the freedom to work from anywhere. Whether it’s a cafe, your cozy couch, or a beach in the Caribbean, YOU get to choose.
✔️ You want to create a life where you control your schedule, make time for loved ones, and never have to ask for PTO again.
✔️ You’re committed, ready to put in the work, and excited to transform your daydreams into real, tangible success.
✔️ You’re tired of waiting for “someday” and are ready to start living your dream life now with guidance from a mentor who’s done it.
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❌ You’re only half-hearted about investing in your future and aren’t ready to make a serious commitment to change your career path.
❌ You prefer to stick to the comfort of your current job, even if it means feeling unfulfilled and overworked, and have no real drive to make a change.
❌ You want a quick fix or magic solution without putting in the effort to learn and grow your business.
❌ You’re already an established virtual assistant with a client roster and don’t need guidance on getting started. If you are interested in strategy support, check this out.
❌ You think you can figure everything out on your own and don’t see the value in a supportive, community-driven program that fast-tracks your success.
"During our mentorship, Alex walked me through my questions and provided resources to get me over my hurdles. Before I spoke with her I thought she was amazing! After her mentorship, I know for sure she is amazing through and through. If you need help or guidance Alex is the one to go to!"
The entire course is 8 hours long without completing the homework or watching the bonus material.
You can complete the course and be ready to promote your business services within the same weekend!
You get to choose the level of support that works best for you!
The Frequent Flyer Club Tier includes group coaching and lifetime access to the DUET Academy community.
1:1 mentorship is included with the First Class Lounge tier, PLUS everything included in the Frequent Flyer Club tier.
If you are an established VA, you can schedule a 1:1 DUETer Coaching Call.
The course material is pre-recorded and you can watch at your own pace. Most of my students have built their online business while still working a 9 to 5.
Group coaching calls, 1:1 calls, and bonus classes included in the Frequent Flyer Club and First Class Lounge memberships are live and notified in advance.
All sales for DUET Academy are final since I can guarantee you will get your investment back by signing just one client.
If you do not sign a client within 60 days of purchase, I guarantee continued access to my world (as long as you've watched the classes and show proof of completing the DUETwork) so I can keep supporting you and help you reach your goal.
If you’re not sure if this is the right program for you, book a free 1:1 call with me.
"I happened to find Alex on Instagram as I was being introduced to the virtual assistant world, so naturally, I had A LOT of questions, doubts, hesitations, and fears! Alex turned out to be the biggest cheerleader, kindest, and most generous mentor with her time, knowledge, and support! She is the type of coach you want and NEED in your corner!"